vIT partners with Retail Manager Solutions

vIT has partnered with Retail Manager Solutions to offer affordable video production, coupled with on demand distribution, to deliver short, punchy videos straight to the store.

By delivering training, operational and motivational videos to store staff via the internet or an internal network, retailers can reduce onsite training costs, rapidly communicate success, concern or change and show new product lines and display materials to the entire estate, simultaneously.

“The argument for video in the retail operations world is simple.” says Ian Stark, founder of vIT. “Video gets your message out to a distributed audience more quickly, more engagingly and at a comparatively low cost to the business. Traditional information distribution mechanisms, like fax, couriers and personal visits, carry with them the risk of the message being out of date by the time it reaches the stores and, with different people trying to tell the same story, there’s a danger of it becoming distorted. That doesn’t happen with video.”

Using video to communicate with store staff brings with it some unique advantages. “Few retailers would consider implementing an estate-wide onsite training programme to cover a single, narrowly focused subject,” says Stark, “but with video you can quickly and cheaply produce easy to understand, reusable, bite sized chunks whenever you have something new to say - often within hours of the camera being turned off”.

vIT and Retail Manager have a long established relationship, with vIT having produced their promotional videos for a number of years. This is the first time the two companies have partnered to offer a video solution to retailers.

Karen Dyke, Managing Director of Retail Manager Solutions says “We love what our customer, Comet, is doing with their ‘One-Minute Training’ and ‘Two-Minute Newscast’ videos being distributed through Retail Manager. It’s been a massive success with store staff and senior management and we knew it would be popular with other retailers”.

Not every retailer has in house video production capabilities, though, which is where vIT comes in. “We provide the delivery mechanism with Retail Manager” says Dyke “and vIT provides high quality content at a price point that makes it viable for video to be a regular feature in HQ to store communications”.

Retail Manager is award winning software that is powering many successful retail operations in the UK. Retail Manager revolutionises communications and action management between head office and stores. It creates a win-win-win situation, where costs are lowered, staff are freed up and customers get a great experience. Retail Manager customers include The Body Shop, House of Fraser, Comet and Mothercare.  www.retail-manager.com