A case study can be brought to life with images of your product or solution actually being used by a real customer. Greater credibility is achieved with your customer being seen to talk positively about your services, as opposed to being quoted in a written case study. Whether the video is a comprehensive documentary style piece for distribution at a trade show or a thirty second soundbyte for your website, a video case study adds depth and integrity to your message. Who's doing it? - Marketing Teams in systems integrators, developers, manufacturers, vendors, distributors wanting to tell the world about their customer successess stories
- Departments wanting to report successes internally
vIT in Action | | M-Netics: Customer Success Stories |  | M-Netics is a leading provider of Enterprise Mobility Solutions to Blue Chip clients across all vertical markets. Their end-to-end offering covers all areas of data capture and mobile computing solutions. The rolling brief was to create a series of case studies focusing on key customers across M-Netics’ portfolio, including Debenhams, Cummins Engines, The Co-Op, Thames Valley Police and New Look. High on the list of requirements was that the videos should make a potentially dry subject as exciting as possible and this was achieved using cutting edge graphic design, original music and camera techniques usually found on MTV. The videos are streamed from M-Netics’ Flash-based website as well as being distributed with other promotional material to new prospects. | | | | Watch an extract from an M-Netics Case Study |
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