vIT in Action

Sprint/Nextel: Presentation of business plan to board

Nextel, a multi-billion dollar mobile telecoms corporation merged with Sprint to form one of the largest telecommunications business in the world.

The brief for this project was to produce a video document which outlined the UK-based Worldwide Division’s business plan following the merger. Rather than cause the UK’s entire management team to have to travel to Nextel’s headquarters in the US for a two hour meeting, certain presentations were videoed and incorporated into a series of PowerPoint presentations.

Key requirements were for the Nextel brand to be apparent in the videos and for potentially dry subjects to be presented in an engaging way.

Including a brief planning session, filming on location, editing, graphics and titles compositing and delivery as a video data file, the entire exercise took just 2 days and saved over £22,000 in airfares and hotel expenses.

vIT in Action

T-Mobile: 'Store of the Future'

T-Mobile's requirement was for a dynamic, engaging video that could be shown to the staff of every retail outlet in the UK as a way of introducing significant technology changes being considered.

A script was put together during a single brainstorming session with T-Mobile and their consultants, Paul Mason Consulting, and shooting of key interviews took place at their HQ in Hatfield, Hertfordshire.

It was decided that a member of store staff would be a good choice to present the video, in order to gain empathy with peers and a further day's shooting at a T-Mobile store in Basingstoke took place.

In order to showcase some of the technologies being considered, short 'commercial break' segments were created, in conjunction with the solution vendors, and included in the finished production.

From commission to delivery, the project was blitzed in under two weeks, in order to meet a deadline for a store manager's conference.