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Product Demonstrations
Sending a field sales resource out to every potential customer is no longer viable. A product demonstration video can help you capture the interest of a prospect and give you an opportunity to evaluate their response before putting a sales rep on the road. While a video demonstration will never take the place of a live, on-site demonstration, it is a very effective means of capturing a remote audience. For the smaller business that may not have the resources to visit every prospect or the cost-conscious organization that is looking to reduce field sales overheads, a video demonstration of your products is an excellent sales tool. It also serves as a useful training piece for new staff and as a leave-behind at sales calls.
Who's doing it?
Any organisation wishing to create a reusable, high quality demonstration that can be shown from a website, from YouTube, at exhibitions or as a CD/DVD insert accompanying a brochure.
The smaller business with a need to maximise field sales time and minimise cost.
vIT in Action
Coatek International: 'Acro2000'
Coatek International is part of a Japanese group, specialising in technically advanced materials for use in the steel, cement and lime manufacturing industries.
Coatek's requirement was for a product demonstration video that would showcase the benefits of using their materials. The video was targeted at German-language customers and so had to be translated.
vIT worked with a translator who also had experience of doing voiceovers, thereby saving time and cost in post-production.
The video was delivered on DVD to Coatek's network in Germany and Austria and has been used in presentations, exhibitions and conferences.
Included in the video were a number of complex animated 3D scenes that were all created by vIT.
Watch an extract from the Acro2000 presentation video
Product Demonstrations
