Business video is no longer a luxury - it's expected. Creating a promotional piece for your products or services adds a new dimension to your marketing mix. The piece might be streamed from your website, sent to prospects on a CD or DVD with your other promotional literature or used as a rolling video at a trade show or an introduction to a seminar. And don't forget YouTube! The video may take the form of a TV style commercial or take a more journalistic approach, depending on your needs and target audience. The examples in the clip show extracts from promotional films made for Triangle, Debenhams, Coatek, M-Netics and Cummins Engines. | Watch a clip |
vIT in Action | | Triangle Group: 'Trouble in Store' | | Triangle’s Retail Manager product is an award winning communications tool designed to enable a head office to communicate effectively with its remote retail outlets. Customers include The Body Shop, Officers Club, Mothercare and Matalan. As a regular vIT client, the relationship with Triangle is well established, with Triangle giving a great deal of latitude in the development of its video materials. The brief was to create a three part video in the style of Crimewatch with a presenter, guests and reconstructions of ‘crimes against efficiency in the retail operations world’. The video was shot over two days in a studio in front of a green screen and the presenter then composited into a ‘virtual’ television studio, giving a sense of extremely high production values. Elizabeth Bower, who presented 'Trouble in Store' is Dr Melody Bell in the BBC's daytime soap 'Doctors'. | 
Elizabeth Bower |
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Promotional Pieces
