Having already filmed an internal event for DNS Arrow, vIT was commissioned to produce a Virtual Seminar, coincidently on the subject of Virtualisation.
A live seminar was held in the DNS Briefing Centre in the City of London, to which around 100 DNS channel partners came, filling the room to capacity and meaning that many partners had to be precluded from coming along.
It wasn't practical to stage identical repeat events so DNS sought to satisfy demand by engaging their partners with a video of the event. The live event was filmed with two cameras and then edited together with the original PowerPoint presentations to produce a full recreation of the seminar (less coffee breaks and instructions on what to do in the event of a fire). The Virtual Seminar was made available to partners on DVD as well as being streamed or downloaded from the Partner area of the DNS website.
As a result, DNS was able to get its message over to every partner that was interested in the subject, rather than just the 100 that were able to attend the event, meaning many more partners are now able to talk knowledgeably to their customers about potential virtualisation projects.
Partners can watch the seminar at home on TV, on their iPod on the train or through a browser at their desks - as many times as they want.
The cost of filming and editing the seminar was considerably less than the cost of a repeat event and the resulting material can be used for as long as the topic is relevant.