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From the initial concept right through to post production and duplication, vIT produces great business videos at a price point that's hard to ignore.
vIT provides a broad range of production services, either for full end to end projects or partial service to suit you. Just need a script written, stills photography or a voice-over for an existing video? No problem. Looking for a partner to work with you from concept to broadcast? Even better.
Whether you're looking for a 60-second installation video for your reception area or a 60-minute training video for your customers, vIT delivers broadcast quality productions that will stun your audience, not your accountant.
vIT. Great Business Video
Technical and sales demonstrations: Not every prospect is a hot prospect, but you don't want to give them the brush off, just in case. A demonstration video helps you engage a prospect and lets you evaluate their response before putting a sales rep on the road. For the smaller business that may not have the resources to visit every prospect or the cost-conscious organization that's looking to reduce field sales overheads, video is an excellent sales tool. It also serves as a useful training piece for new staff and as a leave-behind at sales calls.
Promotional: Using video to promote your products or services adds a new dimension to your marketing mix. The video may take the form of a TV style commercial or take a more journalistic approach, depending on your needs and target audience. A short video introducing your company, mission, key personnel, products and services is an engaging way to start any presentation or seminar. A professionally produced video adds pizzazz to an event and can easily be integrated with a PowerPoint presentation.
Customer testimonials, project success stories or case studies can be brought to life with a video of your product or solution being used and talked about by a real person. Being able to see the white of the speaker's eyes lends credibility to your message. Whether the video is a comprehensive documentary style piece or a thirty second clip for your website, a video adds depth and integrity to your story.
A video case study shouldn't necessarily replace it's written counterpart - they should complement each other. People like to gather information in different ways and while video is undoubtedly becoming the audience's first choice, it works well together with a text version that might contain a great deal more technical detail.
If you already have a number of written case studies, why not turn one or more of them into a video? vIT offers attractive discounts for those customers who convert an existing case study into a video version.
Channel Communications: Resellers and business partners can be fickle. If you don’t keep on top of them and stay in regular contact you may lose them to apathy, or worse, to your competitors. International reseller networks present greater problems: how to get in front of all your resellers without an army of channel managers? Regular video communications, containing updates, latest marketing initiatives, incentives, training materials and motivational words, help you bridge the distance between you and your partners and keep them on your team.
Internal Communications: There are times when traveling to make an internal presentation is really not a good use of your time and money. For those occasions, consider using a video presentation. And when you need to get a message out to the entire company, a video adds a strong personal touch. And it’s surprisingly cost effective.
Training: When you have to train a large number of people, perhaps geographically dispersed, video is the perfect training tool. With a video, your audience can watch and learn at their convenience - at home, at their desk, even on the train using an iPod. Video is also very cost-effective : it is reusable and cheaper than sending trainers into the field or transporting people to a training location. For applications like health and safety, showing someone how to perform a task, for example lifting a heavy box, is often more effective than a written document.
Employee Induction & Orientation: Showing new staff the ropes is time consuming but necessary. Sending a company 'familiarisation' video to new employees before their first day means they're more likely to hit the ground running. When you need to introduce your staff to a new process, product or concept, a video can be the ideal ice-breaker. Getting potentially complex messages across in a user-friendly way is a challenge and video offers new opportunities to tell your story in an interesting and engaging approach.
An event video is a great way of engaging with the people that are not able to attend your seminar, conference or user group meeting.
Your venue holds 100 people - you want to invite 1000. An event video means the unlucky 900 don't have to miss your important messages. User Group meetings are a prime candidate for an event video. It's unlikely that your entire customer base will be able to attend - let's face it, a day out of the office for a busy manager is a luxury these days. A suitably edited video of key presentations, panel discussions and behind-the-scenes interviews allows you to get your message out to a wider audience than you could normally expect to attract.
As a marketing device, giving a video of such events to prospective customers visually demonstrates commitment to your clients.
